In order to adapt mobile business development schemes to the pace of the technology industry, Turkcell continuously analyzes technological opportunities in the context of market and consumer dynamics. This initiative was then continued to aggregate different business models and benefits and to share them with Turkcell’s partners under a unified framework launched as the Turkcell Partner Program. The ecosystem embraced more than 200 partners and employed more than 4,000 professionals, nearly 1,500 of whom are qualified engineers or other technical personnel.